These days, buying online is as normal as shopping at the mall 20 years ago. It has become a standard practice in our behavior; one that we rarely give a second thought. With online giants like amazon.com and zappos.com having very generous return policies, most of us assume that most, if not all, companies have the same, accommodative terms. This is a big mistake. One of our sales people came across a competitor’s website looking for differences in their offering versus ours. It didn’t take long. While not blatantly advertised, we found that this company’s return policy was ONE DAY! One day grace period??? I don’t even open my mail until it’s been on my desk for three days!